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Dear User, Who Are You?
Earlier in the year, Sanitarium Health Food Company, scrambled to redesign a Weet-Bix promotion, for which they had already spent $1.3 million, featuring All Blacks collector cards because the children...
View ArticleEvidence That Personas Are Effective
In creating effective experiences, I have always found that developing personas helped our design teams better align their mindset with the users we were targeting. This is often a daunting task...
View ArticlePersonifying a Product: The Breakup Letter
There are many things happening now in the field of design research. And I am not talking specifically about marketing and communications design research, rather research that will help us design,...
View Article8 Unwritten Rules of Locker Room User Experience
Recently, I finished working out and was walking to the locker room with my 7-yr-old son to gather our belongings. It was a little crowded but nothing out of the ordinary. When we arrived, there was of...
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