There are many things happening now in the field of design research. And I am not talking specifically about marketing and communications design research, rather research that will help us design, build and bring more meaningful things into the world.
“The Breakup Letter is a design research tool that Smart Design uses to understand the emotional connection between people and their products, services, and experiences.
At IIT’s 2010 Design Research Conference, Smart Design asked participants of their Sex Ed workshop to test out this tool by writing and reciting a Breakup Letter. Each participant took 15 minutes to write a letter and then shared their stories of finally moving on.”
Reference: “Smart Design: The Breakup Letter on Vimeo.” Vimeo, Video Sharing For You. Web. 11 July 2010. <http://vimeo.com/11854531>.